A Landing page is a single page dedicated to one product or service. It provides your visitor everything they need to know in order make a decision to buy. A Landing page is where your visitor is converted to a customer, which plays a big role in your online marketing strategy. Below are some tips for your Landing page design.

1. Use the F-Pattern Eye Tracking Principle: Format your page in an F-Pattern, Jakob Nielsen’s research shows a visitor’s reading pattern follows the shape of the letter F. So put your important information and images along the top and down the left side of the page.
2. Important elements: Give your visitor all the information on the first page. Get right to the point without having your visitor scroll for additional information.
3. Colors/visual images: Use the same marketing colors and images on the web as you use in print. This will reassure your visitor that they have “landed” on the correct page.
4. Keep it simple: Use one column with lots white space, having 5 lines per paragraph. Your visitor’s reading comprehension will be faster using this format.
5. Use standardized form: Your links should be clearly identifiable by using the underline and your description short and specific.

Something else to consider, is your competition. Visit your competitor’s site, discover what their Landing pages are like. Take notes regarding where you found the process to be difficult, even in the slightest way. Their weakness can become your strength. I see a happy visitor becoming a happy customer in your future. And like I’ve said before, a happy customer means repeat business. Are we all happy now?!?