Marketing gets more people to your website. We can draw from an incredible array of online marketing resources, including key word advertising, reciprocal links and opt-in emails, to increase the number of unique visitors to your website. We also can use more traditional direct response advertising to motivate people to visit your website. By directing people to a special page, or to submit a unique code, we can help assess if the traditional elements of your marketing campaign are working properly.

A well integrated marketing campaign, when designed correctly, can funnel people to your website where they may continue the sales process 24 hours a day 7 days a week.

Traffic can be driven to your website using:

• Public relations and related media exposure
• Advertising (print and broadcast)
• Internet advertising
• Direct Mail
• Expos, events and other personal appearances
• Keyword marketing
• Search Engine Optimization
• E-mail marketing
• Your sales staff

By employing one or more innovative methods, you can easily track and compare the effectiveness of each marketing component. For example, you may choose to create a unique ‘landing page’ on your website to measure responses to a direct mail piece. Or, you may want to count the number of times a hyperlink in your last email was used.

Skilled website planning can also lead new visitors directly into the sales or lead generation process.

Consistent Messaging & Image

Your website should reinforce your company’s image in its style and content. It also should repeat and reaffirm the same messages customers hear from your sales staff and other marketing materials. When a sales person directs a customer to your website, they should be able to see the things that have been discussed such as portfolios and custom options.

Lead Generation

Your website should actively pull people into your sales process. Lead generators focus on turning visitors into prospects by using clear calls to action. The best ones, including project estimators and project planners, actually start the sales process by using a short series of questions to collect the preliminary information you will need to prepare a proposal or quote.

Online Sales Tools

The Internet is a great communication tool. There is a lot we can include on your website to help your sales people walk prospects through their decision making process. For example, you may want to use slide shows and other graphics to display custom options. If you feature a gallery of work, you may want to give visitors the option of clicking directly onto a picture to add what they see to their personal wish list. You may choose to have some website features password protected so that they are available only to pre-qualified prospects. Your website can become an interactive brochure and worksheet.

Tracking/Analysis

How can you be sure your website is an effective sales tool? We can measure how well it is working by dividing the number of leads generated by the number of unique visitors to your site. That gives us the conversion rate (how many visitors were converted into prospects). As you change and refine your website, we can monitor your conversion rate to ensure you are making the right decisions to benefit your bottom line. Another objective is to continually improve your conversion rate by developing measurable goals so that we have benchmarks, and constantly seeking new ways to enhance the effectiveness of your lead generation mechanisms.