According to Tumblr (www.tumblr.com), it is the easiest tool to publish your own blog. I would have to agree with them. Having used and abused a good number of open-source and licensed-a-la-microsoft community software, this one is definitely a piece of cake. David Karp, creator of Tumblr has created a masterpiece. At age 22, he’s built a blogging platform for the normal person. “Most people don’t have the wherewithal to hammer out a 30 minute blog post every night” says Karp. “They just want to brag about what they’re doing and who their hanging out with and have an identity online.” How can small businesses and the non-tech-savy user take advantage of Tumblr? Setting up a Tumblr account is easy. But how do you, the hair salon owner, the garage remodeling company, the technical consultant – get real use of Tumblr? By using your Tumblr site as a primary or secondary site, you can direct clients to an online identity that can be targeted around your market. Each of your post can be a daily tidbit of info from your latest job. It can also be links to other articles relevant to your marketspace. There’s no need for a programmer or designer to create your Tumblr site. Built in templates allow you to change the look and feel of your Tumblr site quickly. If you are a bit more advanced, you can modify the theme’s HTML code directly. Previewing your changes allows you to check before making mistakes. Best of all, you can post and update content at your discretion. Other blog platforms like WordPress are extremely powerful and fairly intuitive, but even WordPress is daunting to the majority of small business owners. Another strategy that other business owners can exercise is using Tumblr as the blog platform for their existing website. If you current have a running website (specifically a static website), employing Tumblr as your blog area can greatly improve the dynamics of your website. Linking to your Tumblr site from your static website gets visitors there, while linking to your static website from your Tumblr posts helps traffic and possibly gaining leads. For more information, please visit www.tumblr.com and create an account today. You can also contact me if you would like more information on how to use this and other social media technology for your business and website.