Well, last week I wrote about RSS feeds for you as the Internet user, this week it’s about you as the Web site owner. This is a fantastic tool for site owners! Getting directly to the point, you need to add an RSS Feed to your site to increase your visibility. Just by adding an RSS button to your site, you can double your site’s visibility. And this little button makes you appear to be a more credible expert in your field.

Need more reasons? Okay, here are several more reasons to add RSS feeds to your site:

1. Deliverability: Subscribers request your information, no need to get a visitor’s permission, no need to wonder if the email was blocked by spam filters, and no need to worry if your message goes unopened or deleted.
2. Value: It keeps your customer conveniently connected; their RSS reader will provide a list of your keyword headline news articles, promotions, etc.
3. Content: Use multiple RSS feeds to deliver target content; visitors will be able to choose the content that peaks their interests. For example, a customer may want to subscribe only to information about blogging, and not e-commerce information.
4. Syndicate: Offer third party information on your site that compliments your field of business, rather than developing your own content.
5. Search Engine Optimization (SEO): Write your content using your specific keywords and phrases to help build your search engine rankings. Your site has the potential to get picked up and used as new content for other sites, which will push your site up the ranks.

Most platforms will automatically set up an RSS feed for you. If you are just getting started take a look at https://www.blogger.com/start or http://wordpress.com/.

Cheers! Here’s to having another effective marketing tool.