Posted on 7th June 2010 by Susan Venancio in Business Tips |Marketing |Web Design
Business Growth, Business Tips, customer service, ideas, internet revenue, marketing strategy, mobile apps, mobile device, mobile website, seo, web design, website
It is estimated that there are more than 175,000 mobile apps and over 326,000 mobile websites available for those with smart mobile devices in their pocket. Users have all types of mobile applications available: games, utilities, social networking, news, weather, reference, travel, productivity tools and more. Users have come to expect having information available mobile style. And having information available mobile style is only expected to increase.
It is hard to deny, mobility increases the workforces’ productivity and it takes your business to the next level. However, for a business, weighing the options to go mobile app &/or mobile website is a big deal that needs careful consideration. Here are some major points to consider:
Mobile App
- Is developed for a specific mobile device, download and installation required.
- Updates, download and installation required.
- Development required for each mobile device platform.
- Your business will need a very large budget with a well-defined strategy to get top rankings to be found with the search engines.
- App store approvals may be required.
- Ability to use all GPS, camera, voice, RFID, address book, calendar capabilities.
- There can be publishing/certifications fees.
- Costs more to develop/maintain. Consider your businesses updates, plus updates as devices change.
- Sales revenues are shared with app store.
- User has full control and is seamlessly integrated with the mobile device.
Mobile Website
- Is developed specifically for mobile devices, no downloads or installation required.
- Updates automatically available.
- Runs on all web enabled mobile devices.
- A good SEO marketing strategy will increase your traffic volume.
- Anyone can access your mobile website.
- For security and privacy concerns access to address books/calendars are limited.
- No publishing/certification fees.
- Costs less to develop/maintain. Your developer has complete access for updates when requested.
- Sales revenues are the businesses.
- User experience depends on your mobile website design.
Understanding the who, what, and where of your user base will also be of great benefit to you. Even though mobile apps are all the rage in popularity and lots of fun, look at all your options to pick the best solution for your business to go mobile style.
Please choose your mobile style wisely. And remember to be a responsible mobile device user.
Cheers!
Posted on 1st June 2010 by Susan Venancio in Business Tips |Web Design
Business Tips, customer service, ideas, internet sales, web design, website
Your homepage has a big impact on your company. It leaves a lasting impression on your visitors because it gets the most traffic. When a user lands elsewhere, generally the user will click back to the homepage, so make the best of your homepage.
Make sure your homepage has:
- An effective tagline: make it memorable and clear with 3-7 words that reflects the personality of your company.
- A visible title tag: Using 65-70 characters or less; starting with your company name followed by the use of relevant keywords and/or phrases relevant to homepage searches.
- An “About” section: Provide a place to give more details about your company.
- 5 Items: List the top 5 most important things your users will gain from your web site.
- An easy to find and use search box.
- Show your best articles, products, and promotions, etc. on your homepage.
- Links need to be listed by relevant words to be visitor friendly.
- Archive: Provide an archive of featured homepage articles, product, and promotions, etc.
- Keep it simple: Avoid elaborate illustrations, boxes, and colors.
- Meaningful images: Your homepage images should create a lasting impression that best reflects your company.
Add value to your business by enhancing your web site’s homepage by utilizing these suggestions. It is well worth the investment. Make your visitor’s happy today!
Cheers!
Posted on 22nd March 2010 by Susan Venancio in Business Tips |web design
Business Growth, Business Tips, ideas, web design, web marketing, website, Websites
Today, in doing research I came across “Top 10 Business Web Site Mistakes” at http://www.allbusiness.com/technology/internet-web-development/4015-1.html. I loved the article. I continued my journey, clicking through more articles, reading more and more information on the site, thinking this is great, it’s full of fantastic information, I need to share this.
So, take a look at, http://www.allbusiness.com/, for yourself. I hope you find this to be a helpful tool, as I did. There is so much offered, any growing business will find it useful. Make sure to take a look at their RSS directory and newsletter subscriptions.
Posted on 1st March 2010 by Susan Venancio in Business Tips |Marketing |eCommerce |web design
Business Tips, customer service, Landing Page, marketing strategy, page design, web design, web marketing, web strategy
A Landing page is a single page dedicated to one product or service. It provides your visitor everything they need to know in order make a decision to buy. A Landing page is where your visitor is converted to a customer, which plays a big role in your online marketing strategy. Below are some tips for your Landing page design.
- Use the F-Pattern Eye Tracking Principle: Format your page in an F-Pattern, Jakob Nielsen’s research shows a visitor’s reading pattern follows the shape of the letter F. So put your important information and images along the top and down the left side of the page.
- Important elements: Give your visitor all the information on the first page. Get right to the point without having your visitor scroll for additional information.
- Colors/visual images: Use the same marketing colors and images on the web as you use in print. This will reassure your visitor that they have “landed” on the correct page.
- Keep it simple: Use one column with lots white space, having 5 lines per paragraph. Your visitor’s reading comprehension will be faster using this format.
- Use standardized form: Your links should be clearly identifiable by using the underline and your description short and specific.
Something else to consider, is your competition. Visit your competitor’s site, discover what their Landing pages are like. Take notes regarding where you found the process to be difficult, even in the slightest way. Their weakness can become your strength.
I see a happy visitor becoming a happy customer in your future. And like I’ve said before, a happy customer means repeat business. Are we all happy now?!?
