A couple of weeks ago I got a “To Do List” of blog topics to write about. Great! Now, the day has come for me to write a blog about using Twitter for promotions. As usual with topics I’m not terribly familiar with, I go to the computer and do my do diligence researching the [...]
Online incentive marketing strategies are an affordable and powerful marketing tool. These are the online promotional contests such as, sweepstakes, giveaways and special offers companies use to get their customer’s attention. Going online with this type of marketing is taking over; it is quick and easy for the user and cost effective for your company, [...]
What most business owners realize in this economic downturn is the decrease in revenue. So naturally, cutting back on the overhead will save the day …right? Trimming the fat will determine our future …right? Limiting or eliminating spending on marketing is the right move …right? Don’t make the mistake of assuming all businesses are pulling [...]
Listen: Whether you or someone else in your organization does this, you need to listen to the actions on the network. You can use simple tools for monitoring and get a better understanding of what customers are saying by PAYING ATTENTION. Ambiguity is a Good Thing: Visitors will always have good things and bad things [...]
These days, it’s all about leads. While larger companies with significant overhead continue to adjust with layoffs and cutbacks, smaller business remain agile and busy. Gaining new customers at a lower COA (cost of acquisition) becomes even more important than ever. Contacting potentials and existing clients can be a full time job in of itself. [...]
