Here are ten tips you should keep handy for your next e-blast:
- Statistics show business to business emails are best sent Tuesday – Thursday at the start of the business day and/or after lunch.
- Statistics show businesses to consumer emails are best sent Tuesday – Thursday between 5pm and 8pm, Friday evening and Sunday afternoon.
- Choose a schedule you can do (weekly, biweekly, or monthly). Be Consistent!
- Do not use all caps or multiple exclamation points on your subject line.
- Improve your deliverability by adding a message at the top of your email to remind the user to add you to their address book.
- Send your emails in both plain text and HTML. It is estimated that 5% of your recipients will not be able to see your message otherwise.
- Make your “From” name recognizable. Keep it the same. It is the first thing your recipient looks at.
- Regularly add to your permission based email relationship list. Do you have a sign-up opportunity on every page of your website? Also, use your point-of-sale for signups. Special events are a great opportunity, use paper sign-ups or have a laptop handy for an online version.
- Only send to your permission based email relationships.
- Keep your content relevant to what your recipient requested.
