Have you noticed that email signatures are getting longer and longer? Really! Why? We have so much content to digest each day, why does your email signature need to be so detailed, that’s what your website and social media networks are for. So, please keep your email signatures simple! For starters it’s a good idea [...]
A couple of weeks ago I got a “To Do List” of blog topics to write about. Great! Now, the day has come for me to write a blog about using Twitter for promotions. As usual with topics I’m not terribly familiar with, I go to the computer and do my do diligence researching the [...]
Wordpress (www.wordpress.org) has been around for quite while. Starting as a blog platform, it quickly grew to the viable CMS platform you see today. A Content Management System (CMS) is software that helps you organize and maintain your web content. WordPress offers a fantastic CMS that creates and manages your links, pages, and posts for [...]
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The objectives of a good brand will: Deliver your message clearly [...]
Online incentive marketing strategies are an affordable and powerful marketing tool. These are the online promotional contests such as, sweepstakes, giveaways and special offers companies use to get their customer’s attention. Going online with this type of marketing is taking over; it is quick and easy for the user and cost effective for your company, [...]
The word of mouth has long been known as a powerful marketing tool. Have you considered using online reviews to spread the word? Reviews are very successful for Amazon. Why not use this marketing strategy for your business? Yelp offers a fantastic online review forum to market your company. This online marketing tool allows your [...]
Have you considered adding a survey page to your website? Or adding an email survey invitation to your marketing portfolio? Implementing an online survey needs a sincere marketing strategy behind it in order for it to be an effective business tool with usable results. It’s a great idea to measure the level of customer satisfaction [...]
An email newsletter, when put together effectively, can be a fantastic avenue to generate traffic to your website and increase your sales revenues. Keeping the format clean and sharp looking with useful engaging articles and irresistible promotional special offers will give your subscriber a reason to open and read more. Here are some helpful tips [...]
It is estimated that there are more than 175,000 mobile apps and over 326,000 mobile websites available for those with smart mobile devices in their pocket. Users have all types of mobile applications available: games, utilities, social networking, news, weather, reference, travel, productivity tools and more. Users have come to expect having information available mobile [...]
I don’t know about you, but I have my kids write thank you notes for their birthday and Christmas gifts. The recipients always show appreciation for receiving the notes when we talk, commenting on the old-fashioned ways gone lost. Isn’t that sad? Well, lets turn that around. Lets give an old tradition of handwritten thank [...]
