Have you noticed that email signatures are getting longer and longer? Really! Why? We have so much content to digest each day, why does your email signature need to be so detailed, that’s what your website and social media networks are for. So, please keep your email signatures simple! For starters it’s a good idea [...]
A couple of weeks ago I got a “To Do List” of blog topics to write about. Great! Now, the day has come for me to write a blog about using Twitter for promotions. As usual with topics I’m not terribly familiar with, I go to the computer and do my do diligence researching the [...]
Wordpress (www.wordpress.org) has been around for quite while. Starting as a blog platform, it quickly grew to the viable CMS platform you see today. A Content Management System (CMS) is software that helps you organize and maintain your web content. WordPress offers a fantastic CMS that creates and manages your links, pages, and posts for [...]
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The objectives of a good brand will: Deliver your message clearly [...]
Online incentive marketing strategies are an affordable and powerful marketing tool. These are the online promotional contests such as, sweepstakes, giveaways and special offers companies use to get their customer’s attention. Going online with this type of marketing is taking over; it is quick and easy for the user and cost effective for your company, [...]
The word of mouth has long been known as a powerful marketing tool. Have you considered using online reviews to spread the word? Reviews are very successful for Amazon. Why not use this marketing strategy for your business? Yelp offers a fantastic online review forum to market your company. This online marketing tool allows your [...]
Have you considered adding a survey page to your website? Or adding an email survey invitation to your marketing portfolio? Implementing an online survey needs a sincere marketing strategy behind it in order for it to be an effective business tool with usable results. It’s a great idea to measure the level of customer satisfaction [...]
It is estimated that there are more than 175,000 mobile apps and over 326,000 mobile websites available for those with smart mobile devices in their pocket. Users have all types of mobile applications available: games, utilities, social networking, news, weather, reference, travel, productivity tools and more. Users have come to expect having information available mobile [...]
Your homepage has a big impact on your company. It leaves a lasting impression on your visitors because it gets the most traffic. When a user lands elsewhere, generally the user will click back to the homepage, so make the best of your homepage. Make sure your homepage has: An effective tagline: make it memorable [...]
Over the years I have collected tips that I have found inspirational and continue to practice on a daily basis. This short list can be an inspirational reminder for us all. Analyze the success of admirable people and organizations. Be an outstanding role model by helping others succeed, setting a positive example for others to [...]
