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	<title>Guava Graphics &#187; giveaway</title>
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		<title>Online Incentive Marketing Strategies</title>
		<link>http://guavagraphics.com/online-incentive-marketing-strategies/</link>
		<comments>http://guavagraphics.com/online-incentive-marketing-strategies/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 23:06:16 +0000</pubDate>
		<dc:creator>Susan Venancio</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[eMail Marketing]]></category>
		<category><![CDATA[giveaway]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[incentive marketing]]></category>
		<category><![CDATA[internet sales]]></category>
		<category><![CDATA[Landing Page]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[micro site]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[special offer]]></category>
		<category><![CDATA[sweepstakes]]></category>
		<category><![CDATA[web marketing]]></category>

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		<description><![CDATA[Online incentive marketing strategies are an affordable and powerful marketing tool. These are the online promotional contests such as, sweepstakes, giveaways and special offers companies use to get their customer’s attention. Going online with this type of marketing is taking over; it is quick and easy for the user and cost effective for your company, [...]]]></description>
			<content:encoded><![CDATA[Online incentive marketing strategies are an affordable and powerful marketing tool. These are the online promotional contests such as, sweepstakes, giveaways and special offers companies use to get their customer’s attention. Going online with this type of marketing is taking over; it is quick and easy for the user and cost effective for your company, saving on postage, paper and printing costs. When planned well with clear goals your return on investment (ROI) is worth it.

Online incentive marketing campaigns can be created for a small or large scale plan, something for any budget. Your promotional contest sweepstake, giveaway or special offer prizes can range from company logo items (pens/pencils) to coupons, gift cards, products and/or services and vacation destinations, just make sure that it is FREE. People love to win FREE stuff! The idea is to generate customer interest and enthusiasm. Campaigns that create a strong emotion (make your contestants laugh) will get recognized and passed along through the various channels; email and social media networks, etc.

Here are 10 reasons to plan an online incentive marketing campaign:
<ol>
	<li>Find      future new customers</li>
	<li>Increase      website traffic</li>
	<li>Build      your marketing prospect list</li>
	<li>Strengthen      your loyalty with existing customer relationships</li>
	<li>Immediate      sales increases</li>
	<li>Company      gets exposure</li>
	<li>Increases      new/existing product or service exposure</li>
	<li>Increase      marketing research survey response rates</li>
	<li>Improve      product/services using contestant ideas</li>
	<li>Testimonial      responses</li>
</ol>
This is a great tactic to generate an online buzz for whatever you decide to promote. As said before: People love to win FREE stuff! This should be a win/win. To be sure of a win/win measure your efforts. You want your efforts to get the attention it deserves. Creating a landing page or a micro site will make it easy to track your measurable desired data.

Best wishes for a successful online incentive marketing campaign. Cheers!]]></content:encoded>
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