Have you noticed that email signatures are getting longer and longer? Really! Why? We have so much content to digest each day, why does your email signature need to be so detailed, that’s what your website and social media networks are for. So, please keep your email signatures simple! For starters it’s a good idea [...]
Online incentive marketing strategies are an affordable and powerful marketing tool. These are the online promotional contests such as, sweepstakes, giveaways and special offers companies use to get their customer’s attention. Going online with this type of marketing is taking over; it is quick and easy for the user and cost effective for your company, [...]
The word of mouth has long been known as a powerful marketing tool. Have you considered using online reviews to spread the word? Reviews are very successful for Amazon. Why not use this marketing strategy for your business? Yelp offers a fantastic online review forum to market your company. This online marketing tool allows your [...]
Have you considered adding a survey page to your website? Or adding an email survey invitation to your marketing portfolio? Implementing an online survey needs a sincere marketing strategy behind it in order for it to be an effective business tool with usable results. It’s a great idea to measure the level of customer satisfaction [...]
An email newsletter, when put together effectively, can be a fantastic avenue to generate traffic to your website and increase your sales revenues. Keeping the format clean and sharp looking with useful engaging articles and irresistible promotional special offers will give your subscriber a reason to open and read more. Here are some helpful tips [...]
Here are ten tips you should keep handy for your next e-blast: Statistics show business to business emails are best sent Tuesday – Thursday at the start of the business day and/or after lunch. Statistics show businesses to consumer emails are best sent Tuesday – Thursday between 5pm and 8pm, Friday evening and Sunday afternoon. [...]
What most business owners realize in this economic downturn is the decrease in revenue. So naturally, cutting back on the overhead will save the day …right? Trimming the fat will determine our future …right? Limiting or eliminating spending on marketing is the right move …right? Don’t make the mistake of assuming all businesses are pulling [...]
