Online Incentive Marketing Strategies

4 comments

Posted on 5th July 2010 by Susan Venancio in Business Tips |Marketing |Social Media |email marketing

, , , , , , , , , , , , , , , , , ,

Online incentive marketing strategies are an affordable and powerful marketing tool. These are the online promotional contests such as, sweepstakes, giveaways and special offers companies use to get their customer’s attention. Going online with this type of marketing is taking over; it is quick and easy for the user and cost effective for your company, saving on postage, paper and printing costs. When planned well with clear goals your return on investment (ROI) is worth it.

Online incentive marketing campaigns can be created for a small or large scale plan, something for any budget. Your promotional contest sweepstake, giveaway or special offer prizes can range from company logo items (pens/pencils) to coupons, gift cards, products and/or services and vacation destinations, just make sure that it is FREE. People love to win FREE stuff! The idea is to generate customer interest and enthusiasm. Campaigns that create a strong emotion (make your contestants laugh) will get recognized and passed along through the various channels; email and social media networks, etc.

Here are 10 reasons to plan an online incentive marketing campaign:

  1. Find future new customers
  2. Increase website traffic
  3. Build your marketing prospect list
  4. Strengthen your loyalty with existing customer relationships
  5. Immediate sales increases
  6. Company gets exposure
  7. Increases new/existing product or service exposure
  8. Increase marketing research survey response rates
  9. Improve product/services using contestant ideas
  10. Testimonial responses

This is a great tactic to generate an online buzz for whatever you decide to promote. As said before: People love to win FREE stuff! This should be a win/win. To be sure of a win/win measure your efforts. You want your efforts to get the attention it deserves. Creating a landing page or a micro site will make it easy to track your measurable desired data.

Best wishes for a successful online incentive marketing campaign. Cheers!

Improve Online Business Performance

1 comment

Posted on 24th February 2010 by Susan Venancio in Business Tips |eCommerce |web design

, , , ,

Do you rely on internet sales revenue? If yes, your customers want their online experience to be simple and fast. There are straightforward solutions to common issues that can be implemented to make your site more effective and bring in more revenue.

In the eyes and clicks of your customer, take a look at these questions:

  1. Do you have unique title page names? No? You need to modify each page. The words that you use on each page are important and need to be different to be noticed by search engines.
  2. Are your product descriptions short and sweet? No? Your customers need to see not read what your product does. It is worth your time to make revisions.
  3. Are your online forms short? No? Your contact form should only ask for what you really need.
  4. Does your web site load quickly? No? Then place all non-important information at the bottom of the page and make sure your images are as small as possible.
  5. Is your shopping cart and payment process simple to use? No? Your customers want their experience to be easy; easy to use, easy to add products and easy to buy. Your purchase process needs to be a seamless professional and trust worthy experience for this to happen.

Your online customers will appreciate these simple, yet effective changes. The simple seamless, quick and easy customer experience is a happy customer. A happy customer means repeat business. That’s good right?!?