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	<title>Guava Graphics &#187; coa</title>
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		<title>Business Is A Contact Sport</title>
		<link>http://guavagraphics.com/business-is-a-contact-sport/</link>
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		<pubDate>Mon, 15 Jun 2009 08:07:13 +0000</pubDate>
		<dc:creator>Jose Bono</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[coa]]></category>
		<category><![CDATA[directories]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://guavagraphics.com/?p=70</guid>
		<description><![CDATA[These days, it&#8217;s all about  leads. While larger companies with significant overhead continue to adjust with layoffs and cutbacks, smaller business remain agile and busy. Gaining new customers at a lower COA (cost of acquisition) becomes even more important than ever. Contacting potentials and existing clients can be a full time job in of itself. [...]]]></description>
			<content:encoded><![CDATA[These days, it&#8217;s all about  leads. While larger companies with significant overhead continue to adjust with layoffs and cutbacks, smaller business remain agile and busy. Gaining new customers at a lower COA (cost of acquisition) becomes even more important than ever. Contacting potentials and existing clients can be a full time job in of itself. So where does a business focus it&#8217;s efforts to gain new leads?

To help you in your lead ventures, I&#8217;ve compiled five key points that all small businesses can use. Already tried some of these? Then try the ones you haven&#8217;t yet. <span id="more-70"></span>All of these tasks require low to medium effort and anyone mildly technically savy can complete these.

<strong>Print and Mail</strong>

Send a postcard &#8211; companies like Modern Postcard (www.modernpostcard.com) and Postcard Press (www.postcardpress.com) have significantly dropped their printing and mailing pricing to make this a viable direct mail venture. They&#8217;ll even design your campaign if you lack the design resources.

<strong>Email</strong>

You too can send an email to all your existing clients like a pro. Services like Constant Contact (www.constantcontact.com) and Vertical Response (www.verticalresponse.com) make email marketing accessible to you. You can even try out Vertical Response for free.

<strong>Facebook Ads</strong>

Don&#8217;t be afraid &#8230; it&#8217;s not that difficult. If your in-laws are on Facebook (www.facebook.com), you can be too. After you create a Facebook page for your business, start a pay-per-click ad directly on Facebook and target your specific audience. This may not work fro every business or product type, but it&#8217;s effective and manageable.

<strong>Click to Call</strong>

Already have a website? Make it easier for visitors to call you on th phone. Services like Ring Central (www.ringcentral.com) offer click to call features that allow you to place a click to call back function on your website for very little cost. The call to action on your website is highly visible and gratifying to the visitor.

<strong>Homepage Makeover</strong>

If your website sort-of works for you now, imagine what a little optimization can do for your business? Simple edits to a tired homepage can make the difference between a visitor and a conversion.]]></content:encoded>
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