These days, it’s all about  leads. While larger companies with significant overhead continue to adjust with layoffs and cutbacks, smaller business remain agile and busy. Gaining new customers at a lower COA (cost of acquisition) becomes even more important than ever. Contacting potentials and existing clients can be a full time job in of itself. So where does a business focus it’s efforts to gain new leads?

To help you in your lead ventures, I’ve compiled five key points that all small businesses can use. Already tried some of these? Then try the ones you haven’t yet. (more…)