Have you noticed that email signatures are getting longer and longer? Really! Why? We have so much content to digest each day, why does your email signature need to be so detailed, that’s what your website and social media networks are for. So, please keep your email signatures simple! For starters it’s a good idea [...]
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The objectives of a good brand will: Deliver your message clearly [...]
An email newsletter, when put together effectively, can be a fantastic avenue to generate traffic to your website and increase your sales revenues. Keeping the format clean and sharp looking with useful engaging articles and irresistible promotional special offers will give your subscriber a reason to open and read more. Here are some helpful tips [...]
How does a social network like Facebook ( www.facebook.com ) gain so many users in so little time when you have other networks like MySpace and Friendster working so well. Simple, it represents a specific type of user base. One that’s just a bit more productive than the mySpace user, which makes it a better [...]
