How does a social network like Facebook ( www.facebook.com ) gain so many users in so little time when you have other networks like MySpace and Friendster working so well. Simple, it represents a specific type of user base. One that’s just a bit more productive than the mySpace user, which makes it a better candidate for certain types of advertisements.

That’s where you come in… The small business, the stay at home mom or dad running a sole proprietorship, the website looking for new juice on the web. Facebook is teeming with customers and it’s easier than ever to market directly to them.

If you don’t have a Facebook account, create one. It’s free. If you already have one, create a page for our business (located at the bottom left of your homepage a link called Create a page for your business). Once you’re all set,it’s time to look at the Advertising section of Facebook.

Located at the bottom links of Facebook, click on Advertising. This is where you’ll begin to understand the structure of Facebook’s advertising model. Creating ads in Facebook couldn’t be easier. The image and text can easily be entered and previewed within the ad creator.

It is, however, the most important aspect of your ad. The design of the image and the text used is key in drawing clicks. Keywords are also a factor. The best feature about FB ads is the ability to preview what your spending will be for a key demographic and keyword set.

Once you’ve determined the right banner and text, you’re able to modify the ad at any time. You can even make changes midway into your campaign. This allows you to make tweaks if you’re not seeing good results two or three days into your campaign.

There are many facets to consider as well. What landing page visitors are driven to, what demographics you are targeting, what time of day to post your ad, etc. Facebook can help answer some of those question, but when in doubt – ask an expert. They could save you time and money if you’re not willing to experiment.

For more information on this topic and other social media advertising options, contact us anytime. For additional information on Facebook advertising, go to facebook.com/advertising/ for more details.