Go to Google or Yahoo and type in a search term for “how do I take a picture with my iPhone” and see what you get. Does it answer the question? Not only does it answer the question, but you don’t get Apple.com as the first result. What you get instead is another internet user sharing information on taking better pictures with the iPhone. What’s even more interesting is the website it’s posted on. Fluther.com ( www.fluther.com ) is a collective of relevant information to answer your simplest or most complicated questions.

But wait, I can search directly in Fluther for additional answers – and very good answers at that. Why should I use Google when I can go to the source. If fact, there are a number of vertical specific search engines that do just that. Information generated by blogger, webmasters and stay-at-home semi-pros that is not only relevant, but rich in content.

While these sites won’t necessarily replace Google overnight, it does present a unique advertisement and link building model that the regular joe schmoe can exploit. These techniques are simple and effective and can save dollars possibly being used for Google Adwords. With a little keyboard grease, you can easily build traffic to your sites.

I’ll be covering detailed techniques on this and other link building ideas in future posts. Stay tuned.