Vista Chamber of Commerce in Vista Ca needed a simple solution to rebrand themselves online while providing tangible benefits to their members. As with most non-profits, resources are limited. So we provided Vista COC an easy way to maintain their own website content without using additional resources. In the meantime, bringing a better portal to their members and other small businesses in San Diego.
While other agencies and consultants bring excessive strategies and marketing implementations that don’t make sense to your business, our elegant approach simplifies the process. With just enough documentation and more conversations, we can meet your expectations.
Posted on 5th July 2010 by Susan Venancio in Business Tips |Marketing |Social Media |email marketing
Business Growth, Business Tips, contest, customer, customer service, email, email marketing, giveaway, ideas, incentive marketing, internet sales, Landing Page, marketing strategy, micro site, online promotion, Social Media, special offer, sweepstakes, web marketing
Online incentive marketing strategies are an affordable and powerful marketing tool. These are the online promotional contests such as, sweepstakes, giveaways and special offers companies use to get their customer’s attention. Going online with this type of marketing is taking over; it is quick and easy for the user and cost effective for your company, saving on postage, paper and printing costs. When planned well with clear goals your return on investment (ROI) is worth it.
Online incentive marketing campaigns can be created for a small or large scale plan, something for any budget. Your promotional contest sweepstake, giveaway or special offer prizes can range from company logo items (pens/pencils) to coupons, gift cards, products and/or services and vacation destinations, just make sure that it is FREE. People love to win FREE stuff! The idea is to generate customer interest and enthusiasm. Campaigns that create a strong emotion (make your contestants laugh) will get recognized and passed along through the various channels; email and social media networks, etc.
Here are 10 reasons to plan an online incentive marketing campaign:
- Find future new customers
- Increase website traffic
- Build your marketing prospect list
- Strengthen your loyalty with existing customer relationships
- Immediate sales increases
- Company gets exposure
- Increases new/existing product or service exposure
- Increase marketing research survey response rates
- Improve product/services using contestant ideas
- Testimonial responses
This is a great tactic to generate an online buzz for whatever you decide to promote. As said before: People love to win FREE stuff! This should be a win/win. To be sure of a win/win measure your efforts. You want your efforts to get the attention it deserves. Creating a landing page or a micro site will make it easy to track your measurable desired data.
Best wishes for a successful online incentive marketing campaign. Cheers!
Posted on 28th June 2010 by Susan Venancio in Business Tips |Marketing |email marketing
Business Growth, Business Tips, customer service, email, email marketing, ideas, marketing strategy
The word of mouth has long been known as a powerful marketing tool. Have you considered using online reviews to spread the word? Reviews are very successful for Amazon. Why not use this marketing strategy for your business? Yelp offers a fantastic online review forum to market your company. This online marketing tool allows your customers to share their experience with your company by writing reviews, be it positive or negative. In addition you can communicate back and forth, post offers and announcements and add photos. And it’s free! For details take a look at http://www.yelp.com/business?country=US.
This is another great tool to add to your marketing portfolio. It provides a great opportunity to listen and nurture your customer relationships. To get started, offer your customers an incentive to write a review. With their receipt or invoice, produce an invitation with the information needed to write the review, plus an incentive on the spot, like a freebie of some sort or coupon (Who does that? You just exceeded their expectations – that’s excellent!) And in your next e-newsletter or marketing e-mail invite your customer to write a review, give them a coupon incentive upfront too. Let everyone know that another special offer will be waiting on your Yelp profile.
To make it an even better marketing experience, make it a habit of responding to all your reviews. Set time aside each day or week, depending on your review volume. Customers love to know that their review was noticed, even if the review was negative. Negative reviews are opportunities to improve what you do and often result in a more loyal customer.
Word of mouth marketing is powerful. An online review forum makes it even more powerful. I hope you like this marketing tip and take advantage of it.
Cheers!
Vista Chamber of Commerce in Vista Ca needed a simple solution to rebrand themselves online while providing tangible benefits to their members. As with most non-profits, resources are limited. So we provided Vista COC an easy way to maintain their own website content without using additional resources. In the meantime, bringing a better portal to their members and other small businesses in San Diego.
