As with most businesses, one cannot afford to be stale and stagnant. Variety and freshness is not limited to the fruits and vegetable isle at Vons (http://www.vons.com). Produce need to be fresh to retain attention, and so does your website.

A static website by definition is a web presence that serves the same pages, the same content day in and day out. Quite simply put: static website = no new prospects. There are a few ways to make your web presence a dynamic one. Here are a couple examples:

• Add Google Adsense to your website: although not necessarily your own content, it can keep the content fresh and earn you some revenue.
• Include an RSS Google News Feed: Now you can leverage Google’s engine to push fresh news articles to your website ( http://code.google.com/apis/ajaxfeeds/ ).
• Images, Images, Images: Why settle for bland images. You can get free images at Stock Xchng ( http://www.sxc.hu/ ) to use on your website for graphic content.
• Write, Write Write: There’s nothing more compelling than content on your website. Writing new product descriptions, editing your About Us page, adding new call-to-actions on your homepage – these are just some of the contextual items you can do that have a significant impact on the stickiness of your website.
• Identity Crisis: Adding a logo to your website can create a sense of stability and professionalism that a line of text just can’t do. If you don’t have acreative department or can’t afford the steep cost of Brand Development, you can call us=) Or, try out a very cool application created by Hewlett Packard ( http://www.hp.com ) called Logo Maker ( http://www.logomaker.com/ ). You can try it for free and play around with ideas all day. Once you have a design you like, you can buy it or just get your ideas together for later development.

Have more ideas to share? Please comment and add your two cents. What are your ideas to spicing up your website?