Posted on 1st March 2010 by Susan Venancio in Business Tips |Marketing |eCommerce |web design
Business Tips, customer service, Landing Page, marketing strategy, page design, web design, web marketing, web strategy
A Landing page is a single page dedicated to one product or service. It provides your visitor everything they need to know in order make a decision to buy. A Landing page is where your visitor is converted to a customer, which plays a big role in your online marketing strategy. Below are some tips for your Landing page design.
- Use the F-Pattern Eye Tracking Principle: Format your page in an F-Pattern, Jakob Nielsen’s research shows a visitor’s reading pattern follows the shape of the letter F. So put your important information and images along the top and down the left side of the page.
- Important elements: Give your visitor all the information on the first page. Get right to the point without having your visitor scroll for additional information.
- Colors/visual images: Use the same marketing colors and images on the web as you use in print. This will reassure your visitor that they have “landed” on the correct page.
- Keep it simple: Use one column with lots white space, having 5 lines per paragraph. Your visitor’s reading comprehension will be faster using this format.
- Use standardized form: Your links should be clearly identifiable by using the underline and your description short and specific.
Something else to consider, is your competition. Visit your competitor’s site, discover what their Landing pages are like. Take notes regarding where you found the process to be difficult, even in the slightest way. Their weakness can become your strength.
I see a happy visitor becoming a happy customer in your future. And like I’ve said before, a happy customer means repeat business. Are we all happy now?!?
Posted on 24th February 2010 by Susan Venancio in Business Tips |eCommerce |web design
customer, eCommerce, internet revenue, internet sales, online experience
Do you rely on internet sales revenue? If yes, your customers want their online experience to be simple and fast. There are straightforward solutions to common issues that can be implemented to make your site more effective and bring in more revenue.
In the eyes and clicks of your customer, take a look at these questions:
- Do you have unique title page names? No? You need to modify each page. The words that you use on each page are important and need to be different to be noticed by search engines.
- Are your product descriptions short and sweet? No? Your customers need to see not read what your product does. It is worth your time to make revisions.
- Are your online forms short? No? Your contact form should only ask for what you really need.
- Does your web site load quickly? No? Then place all non-important information at the bottom of the page and make sure your images are as small as possible.
- Is your shopping cart and payment process simple to use? No? Your customers want their experience to be easy; easy to use, easy to add products and easy to buy. Your purchase process needs to be a seamless professional and trust worthy experience for this to happen.
Your online customers will appreciate these simple, yet effective changes. The simple seamless, quick and easy customer experience is a happy customer. A happy customer means repeat business. That’s good right?!?
