The ads are great. There’s that shiny, new iPhone with an amazing list of new or improved hardware, software and features. Who wouldn’t want one? But, wait. If you already own an iPhone, you may soon be getting some of those exciting advances. The reason is the new operating system will be a free upgrade [...]
Guava Graphics has recently completed development of the latest iPhone app for birders, and it simply rocks. BirdBeat™ Birder’s iField Notebook™ a revolutionary portable field observation and ID tool lets you quickly & accurately capture key visual info and field data about a bird to make a positive species identification. Developed for Heather KiNCH Studios in Encinitas CA, BirdBeat is one of the most unique products to come out of Guava.
Have you noticed that email signatures are getting longer and longer? Really! Why? We have so much content to digest each day, why does your email signature need to be so detailed, that’s what your website and social media networks are for. So, please keep your email signatures simple! For starters it’s a good idea [...]
A couple of weeks ago I got a “To Do List” of blog topics to write about. Great! Now, the day has come for me to write a blog about using Twitter for promotions. As usual with topics I’m not terribly familiar with, I go to the computer and do my do diligence researching the [...]
Wordpress (www.wordpress.org) has been around for quite while. Starting as a blog platform, it quickly grew to the viable CMS platform you see today. A Content Management System (CMS) is software that helps you organize and maintain your web content. WordPress offers a fantastic CMS that creates and manages your links, pages, and posts for [...]
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The objectives of a good brand will: Deliver your message clearly [...]
Guava Graphics is proud to officially brand and launch the IT consulting and services branch – called Guava Business Solutions ( www.guavabusiness.com ). Guava Business Solutions, a division of Guava Graphics is a San Diego consultancy specializing in custom application development in open source and Microsoft technologies. Guava provides solutions in Agile Product Lifecycle Management [...]
Online incentive marketing strategies are an affordable and powerful marketing tool. These are the online promotional contests such as, sweepstakes, giveaways and special offers companies use to get their customer’s attention. Going online with this type of marketing is taking over; it is quick and easy for the user and cost effective for your company, [...]
The word of mouth has long been known as a powerful marketing tool. Have you considered using online reviews to spread the word? Reviews are very successful for Amazon. Why not use this marketing strategy for your business? Yelp offers a fantastic online review forum to market your company. This online marketing tool allows your [...]
Have you considered adding a survey page to your website? Or adding an email survey invitation to your marketing portfolio? Implementing an online survey needs a sincere marketing strategy behind it in order for it to be an effective business tool with usable results. It’s a great idea to measure the level of customer satisfaction [...]
