These days, it’s all about leads. While larger companies with significant overhead continue to adjust with layoffs and cutbacks, smaller business remain agile and busy. Gaining new customers at a lower COA (cost of acquisition) becomes even more important than ever. Contacting potentials and existing clients can be a full time job in of itself. So where does a business focus it’s efforts to gain new leads?
To help you in your lead ventures, I’ve compiled five key points that all small businesses can use. Already tried some of these? Then try the ones you haven’t yet. All of these tasks require low to medium effort and anyone mildly technically savy can complete these.
Print and Mail
Send a postcard – companies like Modern Postcard (www.modernpostcard.com) and Postcard Press (www.postcardpress.com) have significantly dropped their printing and mailing pricing to make this a viable direct mail venture. They’ll even design your campaign if you lack the design resources.
You too can send an email to all your existing clients like a pro. Services like Constant Contact (www.constantcontact.com) and Vertical Response (www.verticalresponse.com) make email marketing accessible to you. You can even try out Vertical Response for free.
Facebook Ads
Don’t be afraid … it’s not that difficult. If your in-laws are on Facebook (www.facebook.com), you can be too. After you create a Facebook page for your business, start a pay-per-click ad directly on Facebook and target your specific audience. This may not work fro every business or product type, but it’s effective and manageable.
Click to Call
Already have a website? Make it easier for visitors to call you on th phone. Services like Ring Central (www.ringcentral.com) offer click to call features that allow you to place a click to call back function on your website for very little cost. The call to action on your website is highly visible and gratifying to the visitor.
Homepage Makeover
If your website sort-of works for you now, imagine what a little optimization can do for your business? Simple edits to a tired homepage can make the difference between a visitor and a conversion.
