Email works for sales. It’s true, as long as you do your homework and make the most out of your campaign. We covered how to use your email list a couple weeks ago. Today I’d like to share five key points to consider when you are developing that killer email to send out and get more leads.

1. Images Help and Hurt – if you have an image at the top of your HTML formatted email, be sure to include the subject line or the title of your email article in the ALT tag. It looks like this: ALT=”Your Email Subject Matter”.
2. CSS Style Police – they will come for you if you link to an external stylesheet. Write all of your CSS in line on the page.
3. Links and more links – In line links within your content of the email will only help you gain a click. If you only offer one button to visit your website or landing page, you have less chances of gaining the conversion.
4. Check that Spelling and Grammar – It happens to the best of us. You send that email and the subject line reads “Big Sale This Wekkend”. Killing that first impression can also kill that new sale or client. MS Word and your email service provider has a spell checker. Use it! Re-read your email twice, three times if needed. Poor grammar sticks out like sore dumb …. thumb=)
5. Track that email – you’ll never know if your email blast is working if you don’t track it’s success rate. If you’re sending it out manually, keep track of how many people responded in a spreadsheet. If you use a service provider like Constant Contact (www.constantcontact.com) you can view the open rates as well as the clicks. However, it will never work if you don’t use it. Seek professional help if you need it here.

For more information, feel free to contact us at Start@GuavaGraphics.com, or call 800-482-8224. Happy emailing.