Color coordination and matching styles should not be limited to your wardrobe. Your printed materials and your website say who you and your business are in the world.

Your business cards, product brochures and other printed materials should be clear, easy to ready and elegant. Your website should follow suit. If you lack in any of these, it’s time to think about a revamp. The first impression you make on potential customers is a lasting one. Don’t make the mistake of having a disjointed branding package. Here are 5 things to pay attention to for your business – large or small:

1. Logo – I cannot stress the importance of a simple logo. It doesn’t need to be a work of art. In fact, it can simply be your company name in a specific font.

2. Letterhead – Do you send out coorespondence? Invoices? Estimates? Get them looking professional and identical. You’ll save time in the long run creating new invoices or modifying them when they all have the same style.

3. Advertisments – your Yellowbook ad (www.yellowbook.com) and Facebook ads should all help identify your company. You want them to remember your company name don’t you?

4. Website – It goes without saying that all your printed materials should accesorize the website, and vice-versa.

5. Phone and Voice – An non-understandable or out-of-date answering message can drive potential customers right out the door. Make it clear, understandable and matching your company statements. If your business cards says “home of the best chilidog in town” then so should your answerng service.

For more tips and in-depth analysis of your current marketing collateral, call us for a consultation or check back frequently for more useful tips and reminders.