Archive | July, 2009

Email works for sales. It’s true, as long as you do your homework and make the most out of your campaign. We covered how to use your email list a couple weeks ago. Today I’d like to share five key points to consider when you are developing that killer email to send out and get [...]

The idea that SEO (search engine optimization) is a black box that only professionals can crack is just silly. Some of the basic SEO and link building tasks can be handle by you the business/website owner. Submitting your website to web directories is one of the rudimentary things to do when building a link strategy. [...]

Now that you’ve built an excellent list of clients and prospects and spent a lot of time cleaning it up, it’s now time to take it for a spin. But how do you get the most out of your email list? Segmenting your list into separate product interests or customer types will get you a [...]

How does a social network like Facebook ( www.facebook.com ) gain so many users in so little time when you have other networks like MySpace and Friendster working so well. Simple, it represents a specific type of user base. One that’s just a bit more productive than the mySpace user, which makes it a better [...]

Color coordination and matching styles should not be limited to your wardrobe. Your printed materials and your website say who you and your business are in the world. Your business cards, product brochures and other printed materials should be clear, easy to ready and elegant. Your website should follow suit. If you lack in any [...]

As with most businesses, one cannot afford to be stale and stagnant. Variety and freshness is not limited to the fruits and vegetable isle at Vons (http://www.vons.com). Produce need to be fresh to retain attention, and so does your website. A static website by definition is a web presence that serves the same pages, the [...]