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Archive | June, 2009



Succeed With Social Media in Five Easy Steps

Listen: Whether you or someone else in your organization does this, you need to listen to the actions on the network. You can use simple tools for monitoring and get a better understanding of what customers are saying by PAYING ATTENTION. Ambiguity is a Good Thing: Visitors will always have good things and bad things [...]


Guava Digest for Monday June 21

10:43pm Posted an item Can shared interests — food, books, the Big Apple — forge a bond? – Boston Globe 10:49pm Posted an item Coldplay invasion via social media – Vancouver Sun 11:16pm Posted an item OUR VIEW: The social media revolution – StandardNet 8:53am Posted an item Video shows surveillance protesters bundled to ground [...]


Business Is A Contact Sport

These days, it’s all about  leads. While larger companies with significant overhead continue to adjust with layoffs and cutbacks, smaller business remain agile and busy. Gaining new customers at a lower COA (cost of acquisition) becomes even more important than ever. Contacting potentials and existing clients can be a full time job in of itself. [...]