Here are ten tips you should keep handy for your next e-blast:

1. Statistics show business to business emails are best sent Tuesday – Thursday at the start of the business day and/or after lunch.
2. Statistics show businesses to consumer emails are best sent Tuesday – Thursday between 5pm and 8pm, Friday evening and Sunday afternoon.
3. Choose a schedule you can do (weekly, biweekly, or monthly). Be Consistent!
4. Do not use all caps or multiple exclamation points on your subject line.
5. Improve your deliverability by adding a message at the top of your email to remind the user to add you to their address book.
6. Send your emails in both plain text and HTML. It is estimated that 5% of your recipients will not be able to see your message otherwise.
7. Make your “From” name recognizable. Keep it the same. It is the first thing your recipient looks at.
8. Regularly add to your permission based email relationship list. Do you have a sign-up opportunity on every page of your website? Also, use your point-of-sale for signups. Special events are a great opportunity, use paper sign-ups or have a laptop handy for an online version.
9. Only send to your permission based email relationships.
10. Keep your content relevant to what your recipient requested.