10 Steps to Generate More Leads Online

Posted on 12th October 2009 by Jose Bono in Business Tips |Marketing |Social Media

Is your website a lead generation machine? The optimal way to make sure your website is producing as many leads as possible, you need to evaluate your website from the visitor’s perspective – not yours. I’ve said this before – it’s not rocket science. However, sometimes we need a gentle reminder.

Establish Your Business’ Credibility – your content should speak to your passion. Visitors need to know right away your the right resource. Earn their trust with positive statements. They need an answer to their question – What’s in it for me?
Respond to Online Inquiries Quickly – Visitors are expecting a quick response online, so give it to them.
Give facts and Promote Benefits – State the fact and explain why it’s good for them, their business, their products, etc.
Provide Information During Each Phase on the Buying Cycle – Keep your visitors informed during their research, evaluation and buying phases.
Address the Pricing Question – If you don’t tell them how much, then say goodbye.
Include Images of Your People – A personal touch will help. You can use your business’ Facebook Business Page for this as well. Don’t have one? Don’t know how to use it? That’s another post, but feel free to contact us.
Make it Easy for Prospects to Contact You- This speak for itself. If the visitor have to click 3 times to get to your contact form or phone number, you’ve lost.
Make Action Steps Obvious – This is a design issue. Seek professional help if you don’t understand this fully. Call to actions need to be very obvious. You need to put yourself in the visitor’s perspective to see.
Link Actions with Benefits – Don’t just say Submit at the end of your form. For example “Let Us Help You Succeed Now” is paired with “Please Contact Us” button.
Keep Your Online Forms Brief – Collect the bare minimum. You are more likely to have visitors willing to send a little versus a lot.

Questions on these and other thoughts – feel free to connect with us at 800-482-8224. Find us on Facebook at facebook.com/guavagraphics.