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Guava Blog
Email Marketing – The Subject Line
Most people decide in a split second whether or not to open an email. Generally, a person will first look at the “From” line to see if they recognize the sender or email address. If that looks good, the second place a person will look at is the “Subject” line. Try it? You will discover you do this too. This is why using a “From” name that uses your company’s name and keep that name consistent.
Good “Subject” lines are important. Again, be consistent. A good strategy is to have the initial part of the subject line remain the same, and then add a tag line change at the end. Recipients will recognize your emails when it arrives and give new taste of what is inside.
Here are four bad subject lines examples:
- The Email Marketing Monthly from Guava Graphics, dated for November 1, 2009
This is way too long. A character subject line this long will get cut off and have a higher chance of being blocked, Keep your subject lines between 20 and 50 characters.
- GUAVA GRAPHICS BUSINESS TIPS CHRONICLE
All caps … NO! NO! Most likely, your message will get blocked.
- Business Tips
What is this message about? Make it look like a new issue by adding a tag line.
- Email Marketer Special – Save $10 Today Only Buy Now!!!!
Warning!!!! A dollar sign and multiple exclamation points can cause the message to have a higher chance of being blocked.
Take a look at the revised subject lines:
- Guava Graphics Monthly, November 2009
- Guava Graphics Business Tips Chronicle
- Business Tips: 4 Email Marketing Helpfuls
- Email Marketer Special: 50% Off
We hope that you find these tips helpful in maximizing your deliverability.
